EXPERIENCE

Executive Strategy Director @ TBWA\Chiat\NY - Remote

September 2023 - February 2024

• Brand strategy lead spearheading integrated comms strategy for Nissan North America on national campaigns and partnerships - most recently a Hispanic market focused Super Bowl campaign El Test Drive with a 360 ecosystem go to market approach 

• Supported product launch integration efforts collaborating closely with cross-functional teams

• Delivered culture-inspired thoughtleadership and comms constructs to further elevate brand affinity and support business goals
   

Director of Integrated Strategy @ Zambezi - Culver City, CA

January 2022 - September 2023

• Led integrated brand and comms strategy for UKG and communications planning for UnderArmour and TaylorMade

• Led and pitched for School, Zambezi's social division, and supported social-media AOR clients LA84 and Bridgestone

• Supported new business pitches, helping win Google Employment, Shark/Ninja/ and UnderArmour

Director, Communications Strategy @ David & Goliath - El Segundo, CA

October 2021 - January 2022

• Served as communications strategy and planning lead for Kia Motors America for launch campaigns and overall business 

• Steered social media management and comms planning for Jollibee North America as they aim to aggressively grow their North America footprint

• Led communications strategy and planning for California Lottery to craft nuanced messaging approaches to a multicultural market 

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Associate Director, Comms Planning @ David & Goliath  – El Segundo, CA

Feb 2020 - October 2021

•  Delivered 360 comms planning strategy to client leadership and ensures orchestration in collaboration with internal teammates and partners

•  Leds communications strategy for Kia Motors America launch campaigns to meet ambitious business goals  

•  Contributed to internal agency diversity, equity and inclusion efforts 

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Sr Comms Planner @ David & Goliath – El Segundo, CA

Nov 2018 - Feb 2020

• Develops communication plans across client accounts to guide creative development and media planning with the purpose of bringing to market a holistic channel strategy and campaign rollout 

• Conducts research via Simmons Profiling and Netbase Social Listening to derive audience and channel insights and communications recommendations

• Collaborates closely with partner agencies and internal account, creative and production teams to maximize the creative work across paid, owned and earned channels   

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Senior Social Strategist @ David & Goliath – El Segundo, CA

Jan 2016- Oct 2018                   

• Supported planning and execution of integrated Kia, California Lottery and Jack in the Box campaigns in unison with Account and Creative teams to ensure social media trends and best practices are met 

• Worked closely with respective agency partners to ensure strategic distribution and alignment of brand initiatives

• Identified cultural, digital and audience insights and actionable recommendations to spark creative inspiration and foster education across client and internal team members 

 

Account Strategist @ Stradella Road - Santa Monica, CA

Apr 2015 to Dec 2015

• Served as account and strategy lead that managed social media content development and social channel management for Sony Pictures (“The Perfect Guy”), Hulu (Social AOR), and Disney Consumer Projects (“Star Darlings”) 

• Developed strategic direction and reporting to guide content planning efforts

• Ideated and pitched for new business for major film, TV studio and brand clients

• Oversaw a team of account managers for daily coordination 

 

Social Media Strategist @ TBWA\Chiat\Day – Playa Vista, CA

Oct 2015 to April 2015

• Managed a team of Social Media Managers and oversaw community management and content development for Nissan 

• Served as trusted client liaison for social strategy and campaign planning/execution 

• Defined social strategy to align to integrated 360 campaigns and worked closely with internal and partner stakeholders to execute 

• Managed social integration for Nissan partner programs including ESPN Heisman House and NBC The Voice

• Collaborated with internal production and creative teams to ensure implementation of digital best practices 

• Shared audience reporting with Nissan client to identify learnings and recommendations 

 

Senior Social Media Manager @ TBWA\Chiat\Day – Playa Vista, CA

 Oct 2013 to Oct 2014

• Ideated and pitched strategy and creative for Nissan model launches and brand partnerships

• Launched new social media channels for Nissan include reddit and Snapchat to meet strategic and creative goals

• Led internal social team guiding prioritization to ensure best practices, processes and 360 integration 

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Social Media Manager @ TBWA\Chiat\Day – Playa Vista, CA        

Jan 2012 to Oct 2013

• Managed social media channels for Nissan model communities and served as client-facing social media specialist 

• Developed editorial calendars and micro-content based on reporting and emerging trends 

• Collaborated with internal teams to manage planning, execution and reporting of social campaigns 

• Monitored chatter with social listening tools to moderate conversations and provide actionable insights