Services
Seeking freelance/contract work support? Just reach out and I'll recommend what makes the most sense. Just as a general idea, see below for types of deliverables.
Audience Profiling
Distinguishing audience specifically priority segments and detailing who they are, demographic, psychographic wise, along with affinities using Simmons-MRI (consumer profiling tool), and qual research along with any existing proprietary data/research
Brand Architecture
Identifying underlying driving attributes that differentiates your brand encompassing product, audience and behavior in culture.
Path to Purchase
Illustrating consumer journey for audience from discovery to conversion while identifying barriers and opportunities
Social Audit
Digging into your social media presence along with category to gauge what's working, what's not and potential opportunities and recommendations for your brand.
Ecosystem
Visualizing the entire ecosystem for a brand including paid, owned and earned channel levers and demonstrating the synergy between them for a given campaign, or always-on
Social Strategy
Overall holistic approach for maximizing social media presence including audience, channel and content strategies.
Platform Strategy
Mapping role of each, KPI and sharing best practices for specific channels that are specific to your brand and business.
Integrated Media x Creative Tactics
Outside of costs, providing initial thoughtstarters on how to meet marketing goals whether awareness, website traffic or handraisers.